Thursday, August 21, 2025

Question: What is the town of Pierson in Volusia County known for, besides being a test site for growing coffee?

Answer: Pierson is known as the fern capital of the world. The town earned the nickname because it once produced over 80% of the ferns sold worldwide for the florist trade. Ferns are usually grown under shade structures. University of Florida researchers thought this was just what they needed for coffee plants and are trying to see if the Sunshine State could become the next hub for coffee production.